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Pacesetter wants to help you keep your communication clear and professional!

Check out these tips on Email Etiquette.

Use a professional Salutation

When addressing an email be sure to use “Hi” or “Hello”. No matter how well you know, someone, it is not professional to open with “Hey”, “Yo” or anything of the like. If you are sending a formal email, “Dear (insert name)” is most appropriate.

Have a clear subject line

The clearer the subject line the more likely your message will be read and not lost in the shuffle. 

***Do not forget your signature***

Every email should include a signature that tells the recipient who you are and how to contact you!


Having misspelled words and grammatical errors may be perceived as sloppy, careless, or even uneducated. Check your spelling, grammar, and message before hitting “send.”

Respond in a timely fashion

Depending on the nature of the e-mail and the sender, responding within 24 to 48 hours is acceptable. 

Refrain from sending one-liners 

“Thanks,” and “Oh, OK” do not advance the conversation in any way. Feel free to put “No Reply Necessary” at the top of the e-mail when you don’t anticipate a response.

Beware of the “reply all” 

Do not hit “reply all” unless every member of the e-mail chain needs to know. You want to make sure that you are not sending everyone on an email  your answer.

Your e-mail is a reflection of you

Every e-mail you send adds to or detracts from your reputation.

If your e-mail is scattered, disorganized, and filled with mistakes, the recipient will be inclined to think of you as a scattered, careless, and disorganized businessperson.

Other people’s opinions matter and in the professional world, their perception of you will be critical to your success.